In the world of high-growth tech, “disruption” is a buzzword. But for Ran and Toni Shulman, disruption isn’t happening in Silicon Valley—it’s happening in the attics of Manitobans.
The Shulman brothers are bringing a new kind of operational mindset to the home services industry. Ran began his career at SkipTheDishes, gaining firsthand experience in a fast-scaling, high-pressure environment where execution and speed mattered. His brother, Toni, was on an equally fast-moving path, recently completing a two-year internship at Amazon before making a pivotal decision to return home.
The story isn’t about leaving tech it’s about what they brought with them.
They’re not just starting an insulation company. They’re applying a disciplined, systems-driven operating model to an industry that has traditionally relied on informal processes and inconsistent service.
The Visionary and the Integrator
Many family businesses struggle with overlapping roles. The Shulmans approached it differently by adopting a structure commonly used in high-performing tech companies.
Toni operates as the Visionary. He’s focused on brand, narrative, and long-term positioning. Rather than waiting for customers, he is documenting their journey in real time openly sharing the step-by-step process of building the company across their social media channels, building trust and visibility before their first truck even hits the road.
Ran is the Integrator. Drawing from years of experience in fast-paced tech environments, he is focused on execution, systems, and scalability.
“I’m focused on building the infrastructure the right way from day one,” Ran says. “Not just to run a business but to scale it across multiple markets.”
A Competitive Industry & Clear Opportunity
The insulation space is competitive, but fragmented. Many companies operate with limited transparency, inconsistent communication, and outdated processes.
The Shulmans see that as an opportunity.
A professional insulation company today should excel in more than just installation. It should deliver clear communication, accurate assessments, reliable timelines, and a customer experience that matches modern expectations.
“That’s where we believe we have an edge,” Ran explains. “Homeowners deserve the same level of professionalism they get from top-tier service providers in other industries.”
That’s why we have partnered with Koala Insulation, a franchise system that is a leader in this space in North America.
Their approach isn’t just about doing the job, it’s about raising the standard.
Exploiting the Efficiency Gap
Their investment is rooted in a simple but overlooked reality.
“Homeowners will spend heavily on what they can see, while their homes are quietly losing money through poor insulation,” Ran says.
With a large percentage of homes across Manitoba and the Prairies falling short of modern efficiency standards, the opportunity is business and impact.
The goal is to deliver solutions that pay for themselves over time, paired with a level of service that feels structured, predictable, and professional.
Building a Provincial Leader from the Prairies
This isn’t a small, local play.
The Shulmans are building with scale in mind from day one. Their focus is on expanding across the province of Manitoba, establishing a strong presence in every major market while building a consistent, high-performing brand in an industry that has traditionally been fragmented.
They’re also focused on attracting the right people, those who want to be part of a team with a clear plan, strong systems, and a shared ambition to lead the market.
For those paying attention, it’s a compelling bet: joining early in a company designed to set the standard across the province.
Building Where It Matters
Toni’s decision to leave Amazon and build in Manitoba reflects a broader shift. More builders are choosing to create value in essential industries and invest in the communities they call home.
Manitoba isn’t just a place to live, it’s a place to build.
“We’re not chasing trends,” says Ran. “We’re building something real, something that lasts and doing it right here in Manitoba.”
About Koala Insulation Canada
Koala Insulation Canada is a national franchise network dedicated to improving residential and commercial energy efficiency. We specialize in a full range of modern insulation solutions, including blown-in and batt insulation, spray foam, air sealing and insulation removal, helping customers across the country reduce energy costs and increase home comfort.
We are happy to welcome Ran and Toni Shulman to the Koala Insulation Family, proudly servicing the Winnipeg Region.
Learn more about franchise opportunities with Koala Canada here.